Digital Portfolio
Hello! I'm Dylan
I am a recent graduate of the Lerner College of Business and Economics from the University of Delaware with a double major in Management Information Systems (MIS) and Operations Management (OM). While my degree was in business, my true passion lies in the music industry. Through this passion, I founded Tropix, an electronic/pop music act. In this endeavor I have gained valuable insight from overseeing day-to-day business functions including promotions, management, marketing, label relations, and booking inquiries.
Dylan L. Christie
Creator, Innovator, and Aspiring Professional in the Music Industry
Email:
I am actively looking for an entry-level role within management, digital marketing, A&R, and artist development.
2017-Present
Music Digital Marketing Consultant
TROPIX PROMOTIONS
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Collaborated and built personal relationships with high-end managers, YouTube music channels, music blogs, Spotify playlist curators, content creators, music promoters, and producers
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Marketed over fifty successful SoundCloud promotional reach campaigns for developing artists and upcoming producers
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Built out email and contact list with over 5,000 contacts and ran email marketing campaign for pre-save targeting links and release day push
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Worked with providing campaign push for artists and labels globally including the likes of Big Management, Cinematic Music Group, Deep Root Records
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Executed strategic adword targeting campaigns on various social media platforms including Facebook and Instagram
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Recommended branding and marketing initiatives for developing artists on their social media
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Conducted Content Creator,Playlist, and Remix Pitching Emails to artist managers and playlist curators
Tropix - DJ & Producer Duo
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Achieved over 65,000 followers in total across all social platforms, growing SoundCloud artist profiles to 50,000 followers in less than three years
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Totaled over 6 million views among all streaming platforms since August 2017
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Obtained six straight #1 tracks in all countries on SoundCloud’s New & Hot Chart for Dance & EDM
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Monetized on streaming platforms such as SoundCloud, Spotify, Apple Music, and YouTube
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Worked with engagement groups along with other upcoming artists to increase activity and boost performance
2015-Present
Artist & Logistics Manager
COMPANY NAME
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MUSIC DIGITAL MARKETING CONSULTANT
2017-Present
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Marketed over 50 successful SoundCloud promotional campaigns reaching 10 million accounts for developing artists
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Built contact list with over 5,000 entries and carried out e-mail marketing campaigns with 20% open rate
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Designed and executed strategic social media marketing campaigns across Facebook, Instagram, and others
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Built extensive personal relationships with high-end managers, music blogs, Spotify playlist curators, YouTube and Instagram content creators, music promoters, and producers
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Collaborated with major global labels including Big Management, Cinematic Music Group, and Deep Root Records
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Measured and analyzed SEO and web traffic metrics to improve performance among specific targeted audiences
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Achieved over 65,000 followers across all social platforms
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Totaled over six million views among all streaming platforms since August 2017
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Obtained six straight #1 tracks in all countries on SoundCloud’s New & Hot Chart for Dance & EDM
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Monetized on streaming platforms including but not limited to SoundCloud, Spotify, Apple Music, and YouTube
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Collaborated with engagement groups to improve Tropix content within social media algorithms
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Created weekly outreach process for contacting content creators, artist managers, and curators for new business ventures
TROPIX - DJ & PRODUCER
2015-Present
Artist & Logistics Manager
SUMMIT LA18
November 2018
Event Operations Coordinator
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Welcomed guests and managed the check-in process during Summit LA18, a three-day leadership and ideas festival
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Provided guests with necessary information to talks, performances, and wellness sessions
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Summit is the world’s leading leadership and ideas festival with a community of over 18,000 leading entrepreneurs, musicians, artists, scientists, global activists, and more; Al Gore, Martine Rothblatt, Howard Schultz, RZA and other prominent individuals attended this high profile festival
EXPERIENCE
EDUCATION & VOLUNTEER EXPERIENCE
2014-2018
Bachelor of Science
Management Information Systems
& Operations Management
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Dean’s List (All Semesters)
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GPA: 3.64
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Alpha Epsilon Pi – Rho Deuteron Founding Father
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I attended and participated in Leven Institute Leadership Conference in Las Vegas leading up to a marketing case pitch in front of panel consisting of notable alumni
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Delta Sigma Pi – Professional Business Fraternity
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I attended professional business, community service, and fundraising events throughout each semester
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UNIVERSITY OF DELAWARE
VOLUNTEER EXPERIENCE
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Event Coordination Team & DJ | Friends 4 Friends
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I was apart of a University of Delaware Registered Student Organization that spread mental health and suicide prevention awareness to increase the efficiency of mental health resources.
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Production Chair & DJ Chair | UDance Philanthropy
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UDance is the largest student-run philanthropy event at the University of Delaware. As an executive board member, I was on the Entertainment Team for three years and was a DJ for two of them. Over the three years, we raised $5.6 million, $2.1 million in 2018 alone.
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Participant | UD Alternative Break | Kinston, North Carolina
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I volunteered on a week-long spring break trip rebuilding houses in North Carolina affected by Hurricane Matthew.
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PROJECTS
TROPIX - DJ & PRODUCER DUO
AUGUST 2015 - PRESENT
SOCIAL MEDIA ACCOUNTS
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Support From Blogs
Supported By
The Chainsmokers
Lost Kings
Autograf
Two Friends
+ more
Support From
Youtube Curators
Support From
The Chainsmokers on Sirius XM BPM
Tropix Press Video @ UDance 2018
Fan Links for all
Digital Streaming Platforms
Press Kits for Releases
Branding Graphic Designs
STUDENT CONSULTANT
UNIVERSITY OF DELAWARE ATHLETICS
JANUARY 2018 - MAY 2018
CLIENTS I HAVE WORKED WITH
Our team was responsible for consolidating unused campaign data where we had to implement a cost savings plan to mitigate subscriber data duplications. While collaborating with partners in marketing and development, our efforts saved $12,000 for the University of Delaware’s Athletic Department.
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Future cost avoidance
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Organizational framework
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More efficient process
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More efficient e-mail campaigning
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Customization of group preferences
Deliverables
Social Media Marketing Term Paper
UNIVERSITY OF DELAWARE
ALFRED LERNER COLLEGE OF BUSINESS & ECONOMICS
DECEMBER 2015
CLIENTS I HAVE WORKED WITH
CINEMATIC
MUSIC GROUP
BIG
MANAGEMENT
TWO FRIENDS
LOST KINGS
DEEP ROOT
RECORDS
TELYKAST
SKILLS
Content Marketing
Wix & Wordpress Website Creation
Social Media Marketing
Search Engine Optimization (SEO)
Collaboration
Data Analysis
Email Marketing (ex. MailChimp)
Project Management
Brand Development
Time Management
HOBBIES
HOBBIES
SOCCER
HOCKEY
TRAVELING
ANALYZING
TRENDS
MAKING
MUSIC
DJING
MEDITATION
